- Instagram is estimated to have 1.074 billion users worldwide in 2021 (eMarketer, 2020).
- An average Instagram post contains as many as 10.7 hashtags (HubSpot, 2020).
- 71% of the billion monthly active users on the Instagram app are under the age of 35 (Statista, 2019).
- An estimated 71% of US businesses claim that they use Instagram for business (Mention, 2018).
- 50% of Instagram users follow at least one business (Mention, 2018).
All these facts and statistics are enough to describe the moral of the story. If your business is not using Instagram or does not have an Instagram marketing strategy, then it is missing a lot. Instagram is not just a buzzword; it is a dynamic, effective, innovative and rich source to increase the reach and popularity of a business, irrespective of its size.
Instagram Can Empower Both Local Brands And Businesses
According to a social media marketing expert, Instagram has the ability to empower both local brands and businesses around the world. “Instagram is a visual content-based platform.” In addition to that, according to a magazine, brands can generate over 4x more interactions on Instagram compared to any other impressive and focused social media channel. This means this is the best time to use the power and potential of Instagram. “Instagram engagement is important for brands.”
Now the question is how to increase engagement on Instagram? Also, what is Instagram engagement? It is the degree of involvement that your followers show towards your content. Here, we are talking about – likes, comments, and shares. We are going to discuss some effective hacks here to increase engagement and establish your business as a prominent brand.
Optimize Your Profile
It always makes sense to add keywords because users use them to search. Since Instagram is a search engine, it is advisable to use keywords (the most relevant business-related keywords). This means you can add keywords in your profile handle and name in order to win the game.
Here, you need to create a focused and business centric Instagram marketing strategy for your business and use keywords accordingly. Also, it makes sense to identify and style your bio.
If you study thoroughly the Instagram metrics, then you will understand several factors. Some of the most essential factors are – comments. They are quite important. Hence, the point is simple – reply as soon as possible.
Here, it must be understood that you need to engage people, which means you start a conversation with them rather than closing the conversation. Remember, your reply should trigger conversation to get the best possible results. “You can ask your audience a question. ”
Post at Optimal Times
Here, you need to take time to analyze ‘Instagram Insights.’ It will help you to know when to post to reap the desired benefits. Once you get the ‘Most Active Times’ from ‘Instagram Insights,’ it is the best time to hit it.
Besides that, you can also use the most powerful and effective tools like Hootsuite or Zoho Social to schedule your posts in advance. It makes sense to understand what type of content your audience likes the most. It will help you to create content accordingly. Besides that, always focus on Instagram analytics because it is designed to provide you data about impressions and reach per post and much more relevant insights.
According to a social media marketing expert, when you use hashtags systematically and strategically, you reap better dividends. Means, if you want to increase the reach of your post, you need to use hashtags on priority.
However, make sure that you do not use highly competitive hashtags otherwise, you may not get the desired output. Did you know? You can use at least 9 hashtags on every post to greater reach as well as engagement.
So, whether it is Instagram hashtags or your content, to be more successful and discoverable, you need to do it right.
Social Media Marketing Agency Sydney
Today, you can explore different types of Social Media Marketing Agencies in Sydney that can help you to embrace Instagram. They will not only create a solid Instagram strategy for you but also help you to reach the audience.
If your business is targeting millennials, then they will help you understand the audience behaviour and develop content accordingly. Hence, choose the most trusted social media marketing agency in Sydney to use the platform wisely for your business…