With the pandemic that shook the world in 2020 many digital marketers were forced to find new ways to make sure their brand stays relevant. The unprecedented uncertainty is all that marketers can think about since there are changes every week, month and year. The time has come now for digital marketers to scrutinize their goals, performance metrics, and KPIs. With the industry already being so dynamic it has now come down to survival of the fittest where one must adjust and adapt to new strategies quickly and efficiently.
Listen to, engage and retain your current customers and also make sure to get enough traffic to get potential leads which in turn will boost the sales of the brand. Here is a list of the key digital marketing strategies to consider in 2021.
Understanding The Audience
Start right from the basics. Think again about who your customers will be and what they want as they are the most crucial aspect to marketing. Conduct a few online surveys and analyze the data to see where it is going good and which areas still have room for improvement. This will reveal your customer’s needs, motivations and factors influencing their buying behavior.
Create buyer personas once you have a fair idea of what they are looking for. This will help you turn leads into potential customers that also ensures a higher ROI at the end of the day.
Is Your Website Mobile Ready?
As years pass the majority of people use their phones more than any other device as it is small, compact, and can get the work done. Many of these people like to browse through the internet for products or services depending on their need. But most websites are still not mobile-friendly and tend to have longer load times and the web pages don’t fit the screen right. Make sure you optimize your website for mobile devices to provide better user experience.
What mobile optimization includes is a concrete structure, responsive designing, and web page speed optimization. If all these are present then you can be assured that your customer won’t look away from the website because of its format. The use of AMP and schema markup will help enhance the mobile version of the website. Another idea you can use is creating an app which can be directly accessed by any user hassle-free.
It will be an easier platform to update and let your audience know that you’re ready to get down to business. Do keep in mind that a consistent theme or appeal should be maintained across the app, website, and social media platforms.
Increase The Use Of SEO & SEM
For any brand, business, or company marketing your website using SEO/SEM is crucial. They are the key ways to bring in customers to your website through various search engines. They sound similar but have completely different responsibilities. The first which is SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results and achieving the top position on SERP, for a given keyword. SEM on the other hand is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Build Your Social Media Presence
Just staying active online isn’t enough. Has the content you put out proved impactful to draw in more customers? It’s questions like these that will help you understand where you are and what more you need to work on. Through the use of engaging content on social media you can start taking a place in your customers’ mind that will ensure trust and loyalty in your brand. This will then have them looking into the products/services you offer that in turn could lead to a boost in sales.
Using aesthetic visuals start drawing your customers in. If you haven’t started yet then you should start soon as it’s better late than never.
Video Content Is Needed
The attention span of most people has reduced drastically as they are always busy and have a ton of things running through their mind. That’s why more than still content having eye-popping attention-grabbing content is now the way to go. Over 85% of marketers these days use video in their marketing campaigns. In an appealing manner you can convey more information through a video as compared to a single ad creative.
Digital marketing is continuously changing, with new trends cropping up and evolving all the time. Incorporate these few strategies into your brand’s marketing strategy and you can reap the rewards of your efforts at the end. Riise consulting is an online digital marketing company where we offer the best digital marketing services in Australia. Make sure to get in touch with us today and we’ll arrange a free consultation about the future of your brand in the digital world.
Thanks for reading. Keep an eye out for more blogs coming your way.