Social Media Trend in Australia

Social Media has become the ultimate game changer for both personal use and for business growth. Facebook, the largest social media platform, alone has over 2 billion active users, while Twitter and Instagram have over one billion registered users.

Social Media plays a crucial role in connecting people and developing relationships, not only through influencers and other individuals covering your company’s sector, but also provides a great opportunity to establish company-customer bond by gathering input, answering questions and listening to their feedback for further improvement.

Social media can help your business have a better understanding of what attracts customers and what doesn’t which can positively impact the public image of your brand. It’s important to be aware real-time of what people are saying about your company as well as your competitors. It  allows you to get your message out to your target audience faster to generate potential leads. By creating engaging and interesting content such as launches, announcements, news, etc. you can catch the eye of users, influencers, bloggers who are scrolling through their feed.

Folks are constantly sharing and engaging information across social media, so channels like LinkedIn and Pinterest are useful tools to share personalized opinions out to more people and engage with your target audience.

One of the most key benefits of taking your brand online is that it is very cost-effective. Social media offers a cost effective approach that can help dramatically increase both visibility and brand awareness.

Here are some facts about the current impact of Social Media in Australia:

Most Used Social Media Platforms

Below is the approximate percentage of internet users aged 16 to 64 that uses each platform in just the past month:

  • YouTube – 78.2
  • Facebook – 77.7
  • Facebook Messenger – 65.4
  • Instagram – 55.3%
  • Whatsapp – 38.8%
  • Twitter –  29.3%
  • Snapchat – 28.7%
  • LinkedIn – 26.4%
  • Pinterest – 23.6%
  • Tiktok – 20.0%

Value of the Digital Advertising Market

Below is the total spend (in USD) on Digital Advertising in 2020 by Ad Format:

  • Total digital ad spend in 2020 – $7.45 Billion
  • Spend on digital ads in 2020 – $3.12 Billion
  • Spend on social media ads in 2020 – $1.93 Billion
  • Spend on digital banner ads in 2020 – $1.04 Billion
  • Spend on digital video ads in 2020 – $712.4  Million
  • Spend on digital classified ads in 2020 – $644.9 Million

Social Media Advertising Audience Profile

Below is the share of the audience in percentage that marketers can reach with adverts on social media by age group and gender:


  • Male – 1.7%
  • Female – 2.3%


  • Male – 8.2%
  • Female – 8.2%


  • Male – 12.6%
  • Female – 12.6%


  • Male – 9.9%
  • Female – 8.8%


  • Male – 8.2%
  • Female – 6.6%


  • Male – 6.0%
  • Female – 4.7%


  • Male – 6.0%
  • Female – 4.2%

Top Social Media Apps

Below are the most used apps ranked by the cumulative time spent on them:

  • Facebook – 18.2 hours/month
  • Instagram – 8.1 hours/month
  • Whatsapp – 6.0 hours/month
  • Facebook Messenger – 3.8 hours/month
  • Tiktok – 16.8 hours/month

Top Video Streaming Mobile Apps

Below are the most used streaming apps ranked by the cumulative time spent on them:

  • YouTube – 16.3 hours/month
  • Netflix – 5.3 hours/month
  • Stan – 3.4 hours/month
  • Twitch – 3.4 hours/month
  • Prime Video – 2.6 hours/month

A Wrap Up

Ever since the start of Riise, our aim has always been to provide quality service in Digital Marketing and Web development consulting. Our team of experts are experienced allowing us to help any businesses rise above competition and grow at an exponential rate.

Through concrete strategies we believe in getting inside the head of your customers to understand exactly what they are looking for. Once understood we begin our journey with you to increase your brand’s online presence and in turn boost the sale of your products/services.

Get in touch with us and book a free consultation with our team today to know more about how we can help you grow digitally.

Thanks for reading!

Data Source – We are Social 

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