Testing Site Speed: Importance of site speed in 2021

Did you know? 

  • Google gives preferential treatment to websites that load quickly.
  • 46% of people say waiting for pages to load is what they dislike most about browsing the web on mobile. (Google Blog)
  • On average, it takes 15.3 seconds to load a mobile landing page. (ThinkwithGoogle)
  • Sites that load in five seconds (compared to those that load in 19) see 70% longer average sessions. (ThinkwithGoogle)

Hence, we can conclude that page speed is very essential for any website. However, it must be noted that improving web page speed and performance of a website is critical and involves technical details. In order to engage and retain customers on your website for long, you need to pay attention to page speed. 

Test Website Speed (Importance)

Whether you have a product or service-based website, it makes sense to improve the overall speed of your website.  According to some online marketing experts, many websites fail to load faster enough, which is why they lose their customers and are unable to accelerate their business as well as achieve their goals. 

Indeed, a site’s overall performance is a vital factor in maintaining a high ranking in the SERPs. Therefore, if you an SEO professional, then you need to fix certain tech issues in order to improve the speed and performance of your website. Today, business owners have a wide range of heavy images, banners, templates, videos and widgets that makes a website heavier; as a result, it fails to load faster, which eventually deters users.


 Today, there are many valuable resources that are helpful to test website speed. Marketers and business owners can use them to know and understand the significance of website speed and measure the overall speed of your website. 

You should also compare the page speed and performance of your website with its competitors. It will give you proper information and insights. Besides that, it will improve your knowledge so that you can fix the issue and improve your website’s score. “Page speed is one of the first things visitors experience when they arrive on your site or landing page.”

We all know that it can be difficult to determine why a website has a poor web page speed, which is why it is essential to use these prominent resources. Let us see some of the most popular tools/resources – 

Google PageSpeed Insights

Google PageSpeed Insights needs no introduction! It is designed to assist developers, webmasters and marketers. It helps to evaluate the page speed of a website. It significantly calculates your page in order to give you a performance score. One of the most beneficial things is that it gives you the score for both mobile and desktop. Here, it must be noted that it gives a score based on several performance optimization best practices. 

Webmasters use it because it gives several recommendations from Google to improve the overall performance of the website. The aim is to help you make your page load faster. Through opportunity, diagnostics and paused audits, you can see the real picture of your website.

 As we mentioned earlier, it is an essential tool that helps a website to perform well on the web and attract as many visitors as possible. 

Pingdom Speed Test

 It is a great tool for developers and webmasters. It is easy to use this free Website Speed Test tool in order to analyze the load speed of your site. It has been engineered to assist developers and webmasters to learn how to make a website faster, smoother and efficient. 

According to an expert, the online shopping experience isn’t just about website aesthetics or customer service; it’s also about overall performance, which includes page speed and responsiveness. Hence, we can say that it is helpful to use Pingdom Speed Test in order to improve the speed and overall user experience. 

Did you know? Pingdom offers cost-effective and reliable uptime and performance monitoring for your website. It has the ability to monitor your sites’ uptime, performance, and interactions for a better end-user-experience. Hence, we can say that it is wise to use this powerful and valuable tool. 

So, once you test performance of your website, it’s time to fix errors or any other technical issues that hamper the speed of your website. Get ready to improve page speed & performance…

SEO services in Australia 

If you want you can hire an SEO agency in Australia that can help you to make your website competitive by improving its speed. There are many agencies that provide valuable SEO services in Australia and help you to improve the health of your website.

Leave a Reply

Your email address will not be published. Required fields are marked *