When it comes to blog posts a certain level of skill is required before you get started. You have to remember to keep the reader engaged with the original and high-quality content you put out along with its structure which in return draws traffic to your website or blog. Keep it simple to understand so that it encourages the readers to share it with others whom they think it will be relevant for. When they do share it and more people start to read this will have a positive impact on your search engine rankings. Try picking up the kind of writing language that you know will grasp the attention of people in seconds. This comes easy for some but others may need a bit of practice.
Keywords while writing an SEO-friendly blog post are important but overusing them can hinder a person’s interest in reading the blog which you sure do not want to happen. A high key phrase density can even be a signal to Google that you might be stuffing keywords in your text, which can negatively affect your rankings.
Before doing anything, start with keyword research. Keyword research is the process of discovering words and phrases that people use in search engines, like Google, Bing and YouTube. It impacts every other Search Engine Optimization task that you perform, including finding content topics, on-page SEO, email outreach, and content promotion. Once you’ve got your list of keywords, find relevant topics related to those keywords and make sure to input them within the blog as well.
Below are some tips to always remember to get an excellent blog post every single time!
Have A Plan & Structure
Come up with a strategy of how you want to build your content. Think about what message you want to convey or question you would like to answer to the readers. Once you know exactly what you want to put out, the journey from there becomes a whole lot easier. You can look up other results that come up with the keywords you will be adding in. That way you can see what the population is currently more inclined towards. Make sure the structure of the post has an introduction, a body, and a conclusion. Make note of a few lines to put in each so you don’t stray away from the main message while writing the whole blog.
Make Proper Use Of Paragraphs & Headings
Everyone makes use of paragraphs, but are they being used the right way? Most of the time it’s a NO. A paragraph shouldn’t be just a sentence long or a page long, try to keep them to the point and not too wordy or lengthy as each paragraph has its own subject that is being discussed. Also every time you want to change a topic or the main subject make sure to add a suitable heading that will help the reader understand and be more prepared to the new set of information that is being put out. They’re not just important for readability, but for SEO as well.
As You Write, Optimize The Length
Before you begin writing, think of how long you would like your blog to be. The minimum number of words for a blog post is around 300 and you will tend to write more than that but keep a threshold or range between which you should conclude the article. Throughout the blog post make sure that the related keywords are also being implemented and are evenly spread across.
Let Others Read Before You Publish
Have a person you know read the post before you publish. Check and see if they understand the aim of the blog and if they figure out the message it’s trying to convey. Also, it helps to have someone else look over to pick out any typos or grammatical mistakes the writer may have overlooked. This can help you by providing an objective view of the readability and attractiveness of your text.
Hope these few tips help you get started in creating engaging and high ranking blog posts in the future. If you are still unsure how to go about it then there is always professional help that you can opt for. If you’re looking for an organic SEO consulting digital marketing agency in Australia then you’re in the right place. Riise Consulting is a digital marketing and SEO company in Australia where we strive to provide the SEO services you can find in Sydney. Contact us to book a free consultation with our team today and we’ll discuss the future in SEO for your brand!
Thanks for reading!