What’s behind the rise of vertical video in Social Media

Social Media Marketing-:  

With nearly one-half of the globe having a smartphone, the mass consumption of video has increased.

Vertical video is a tricky aspect of the ratio to mainstream media practically overnight. According to research, many of us hold smartphone vertical 94% of the time that has become the most preferred device to watch videos.

Many social media platforms have recently formed vertical video formats. Social media platforms, including Facebook, YouTube, and Instagram, have embedded this kind of composition. The modern generation of social media apps like Snapchat and Tik Tok use vertical video almost entirely. Have you ever heard about the Vertical Film Festival? Well, most of us haven’t heard about this. It is a festival for creators launching new technologies. Recently, Samsung launched a television that can rotate from horizontal to vertical. Vertical video has gained victory to the level that Samsung recently organized a concert for your phone.

What exactly is the Vertical video?

The vertical video, also known as ‘Portrait mode’, comes in a few shapes, and Generally, a video has an aspect ratio of 9:16. The rate explains the relationship between the video width and video height. In vertical videos, the videos are taller than full.

In today’s world, video content has been developing for the big screen, and this is why most of the videos we experience in a horizontal view. Not only us but also video players represent their status by playing it horizontally, and this is why they do not entertain in vertical video. And this is where straight games win against vertical video games.

But in the view of vertical video, utilization of video habits says that people are more attracted to playing vertical video mode than in a horizontal way. Many people even shoot their videos in vertical mode.

 To sum up, vertical videos offer more pixel ‘real estate’ to convey a message of specific interest for brand and advertising.

How are brands using it?

The social media platform Facebook presents a variety of aspects ratios that are very entirely embraced by the format due to increased engagement rates of mobile viewers. When Facebook compared vertical video with square video using the same creative, length of the video, targeting, budget, and bid, they observed that vertical video lifted the brand 70% of the time. Viewers even proclaimed an increase in ad recalls between 3 and 9%.

The exciting fact is how it changes the way of watching the advertisements. In the Facebook test, 70% of video time that includes ads was with the sound switched on. Once and again, Facebook mobile viewers adopt muted videos. However, full-screen verticals are more engaging to encourage audio. Facebook isn’t alone in its findings.

A test conducted by the Annenberg Media found that vertical video reaches more people on Facebook than both square and horizontal formats and increases engagement. In another research study conducted by Buffer & Animoto, they observed vertical video advertising performs all other social forms providing the best bang for the buck.

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