Brands Prefer Instagram Over Other Social Media Platforms? Here’s Why

Social media marketing by Riise consulting

More than 4 billion users of social media, which is expanding at an exponential rate. And the reason for this is that connecting with your potential prospects on the vast social media platforms has never been so simple.

However, even among this group, there is one particular platform that has the ability to outperform its rivals.

Instagram is dominating other giants and has reinforced its hold over sydney and other australian cities. You may choose from blogs, tales, reels, guidelines, and other material that ranges from being current to being timeless, providing you many options to brand like never before.

Handling Social media can be a task sometimes and doing all the things at once can be daunting so most of the brands prefer digital marketing agency to execute all the tasks.

These Most Recent Social Media Numbers Support Drumming

  • Every month, more than 1.15 billion individuals actively use Instagram.
  • 90% of Instagram users follow at least one company account.
  • 83% of Instagram users use the app to find new goods and services.
  • When they encounter Instagram marketing, 50% of Instagram users get more interested in a brand.
  • 59% of micro-influencers think that branding on Instagram provides the best engagement.

Boost Brand Awareness On Social Media Platforms  

Facebook is used by 10 million advertisers to connect with their target markets. However, it has become even more difficult for Sydney based marketers and companies to be seen and heard as a result of Facebook’s recent tweak to its news feed algorithm.

Instagram, however, has more than 2 million monthly advertisers when compared to Facebook. As a result, Instagram offers you less competition as well as more opportunity for marketing success. Additionally, the Instagram Reel upgrade has the potential to make you a viral phenomenon over night, greatly expanding your reach.

Boost Recognition With Visual Content  

It should not be a surprise that the greatest way to communicate and convey your message to others is via images. The primary justification for why marketers favour include graphics in their social media marketing mix is this. When deciding on a social media platform appropriate for such an engaging style of social media marketing, Instagram easily wins.

Instagram’s news feed is entirely made up of interactive graphic designs. It might be quite useful to use a free Instagram scheduling tool to enable timely publishing without compromising the quality.

Take Control Of Instagram Stories  

Today’s audiences desire, no, demand, that businesses tell them believable tales that connect with them.

Naturally, this forces firms to use narrative in their communications with customers. Instagram is the platform that wins the competition when it comes to brand storytelling, too.

An increase of 7 to 10 minutes in daily app usage time can be attributed to Instagram Stories. Currently, Instagram Stories has more than 500 million daily active users.

Brands now have a plethora of new chances thanks to Instagram Stories. You may run advertising on Stories in addition to using Geo-location tagging, hashtags, text, and shoppable features.

But Instagram didn’t end there. It debuted Reels, a new feature that is similar to TikTok, in 2020. It is another chance for companies to interact with the platform’s enormous audience. Discover how to utilize Instagram reels for your business.

Increasing Engagement Rates  

Here are some opinions from micro-influencers regarding branding on Instagram & the engagement. According to a Bloglovin poll, 59% of micro-influencers claimed Instagram is the best channel for interacting with audiences.

Influencer-marketing – An important factor to take into account when choosing influencers for your campaigns is engagement rate. Instagram’s expansion and popularity have also led to an increase in dishonest business practices.

Some businesses provide followers in return for money. Paid followers, on the other hand, are almost never real and often consist of a mix of phony accounts and bots.

As a result, rather than focusing just on the number of followers an influencer has, you should also consider their engagement rates. An influencer is more likely to be sincere and honest if their engagement rate is higher.

Increase Conversion Rates

Increasing conversions must be your top focus no matter what sort of business you run, because social media platforms may generate a ton of referral traffic and leads for you.

The conversion rate of eCommerce enterprises via Instagram is 1.08%, according to a Shopify survey. Additionally, the average order value from Instagram referral traffic is $65 per order.

Compared to Twitter and LinkedIn, this is far higher. But what’s the thing that surprises people the most?

Despite the fact that clickable links cannot be used everywhere on Instagram, the site nonetheless generates astounding profits. Only the bios, shoppable feeds, and stories have clickable links.

Overlooking all these facts, It proves why not just Sydney brands but even international brands prefer Instagram over other Social Media Platforms. 

Handling Social media can be a task sometimes and here’s where Riise comes into picture.

We will help you grow your business on social media using our social media expertise.

To ’Rise up your Business with Riise’, contact us on 0451 891 614 or visit our website.

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