A Step-By-Step Guide To Creating Search Engine Friendly Title Tags

seo title tag by riise consulting

The seo title tag of your web page is one of the most important elements for both search engine optimization (SEO) and social sharing. They are the first thing that people see when they search for something on Google, and they can be the difference between someone clicking on your website or moving on to the next result.

The best digital marketing agency in Sydney will assist you in creating search engine title tags that will enhance your business.

What are Page Title Tags 

Page Title Tags from riise consulting

Besides content, seo title tags are one of the most important factors on-page for SEO. Basically, it’s the headline on the SERP (Search Engine Result Page). A title page serves as the message of your page to the world. Title tags work in conjunction with the meta description (the text line below the title). While both the title and the meta description provide an overview of what your content is about, the title tag stands out more.

Page title tags, also known as blog section tags, are one of the most important on-page SEO factors. They help search engines understand what your blog section is about and determine whether or not to show it in search results.

Here Are Two Reasons Why Page Title Tags Are So Important  

SEO friendly Title Tags from riise consulting

1. They are one of the most important on-page factors for SEO.

2. They are often the first thing people see when they find your site in the search results.

If you want your website to rank well in search engines, it’s important to have friendly seo title tags. Optimizing your title tags involves three key steps.

Step 1: Write Your Title Tag 

The first step is to write an effective seo title tag. Your title tag should be 50-60 characters long and include your main keyword. If you can, try to put your keyword at the beginning of the title tag. This will help your page rank higher in the search results.

Step 2: Ensure That Your Title Tags Contain Your Primary Keyword  

When writing your seo title tag, it’s important to include your main keyword. This will help your page rank higher in the search results for that keyword. However, you shouldn’t stuff your title tag with keywords. This will make it difficult to read and could result in Google penalizing your website. Aim for a natural balance between including your keyword and making sure the title tag is readable.

Step 3: Title Tags Should Describe a Benefit   

Finally, your search engine tag should describe a benefit. What can someone expect to find on your page? Why should they click on your result over others? Answering these questions will help you create an effective and search engine friendly title tag.

For example, if you have a page about “how to lose weight,” your title tag could be “Lose Weight Fast with our Proven Weight Loss Tips.” This tells the reader what they will get from reading your page, and it also includes your main keyword.

Create Your Title Tag  

Creating Page Title Tag by riise consulting

Creating an effective title tag can be tricky, but it’s important to get it right if you want your page to rank well in search. Here are some tips for creating search engine friendly title tags:

1. Keep it short and readable: Keep your title under 60 characters long. Search engines will truncate titles that are too long, so you want to make sure your most important keywords are within the first 60 characters.Keep them short and to the point- around 50-60 characters is ideal.  This ensures that your entire title will be visible in the SERPs, and also helps to avoid getting cut off by Google’s character limit.

2. Use keywords wisely: Keywords are an important part of any seo title tag, but you don’t want to stuff your tags full of them. Pick one or two relevant keywords and use them naturally throughout your title. 

3. Make it unique: Your title tag should be unique to each page on your site. This helps search engines understand what each page is about and ensures

4. Keep It Relevant and Keyword rich: Be sure to include keywords that are relevant to your blog section topic in your page title tag. This will help search engines understand what your blog section is about and index it accordingly. However, don’t stuff your title tag with too many keywords as this will result in a penalization from search engines.

5. Use Pipe Characters to Separate Keywords: If you need to include multiple keywords in your page title tag, separate them with pipe characters (|). Both users and search engines benefit from this.

6. Make sure your title tag avoids Duplicate Title Tags: Duplicate page title tags can occur when you have multiple blog posts with the same title, or if you have a blog post that is very similar to another page on your website. Duplicate title tags can confuse search engines and cause your website to be penalized in the search results. To avoid duplicate title tags, be sure to use unique titles for each of your blog posts and make sure your blog post titles are different from the titles of other pages on your website.


Creating search engine tags is essential if you want your website to rank well in search results. By following the tips in this article, you can create title tags that are both effective and appealing to both users and search engine crawlers. 

With our expertise as a top digital marketing agency in Sydney, we ensure that your business’ search engine titles are optimized to give you the best results.

In this article, we’ll show you how to craft the perfect title tag for your website so that you can get more traffic from both search engine optimisation and social media marketing.

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